Branding - Music and Sound

Blackwell, Roger, and Tina Stephan. Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll. Hoboken, NJ: John Wiley & Sons, 2004.

Bronner, Kai, and Rainer Hirt. Audio Branding: Brands, Sound and Communication. Baden-Baden, Germany: Nomos Edition Reinhard Fischer, 2009.

Carah, Nicholas. Pop Brands: Branding, Popular Music, and Young People. New York: Peter Lang Publishing Inc, 2010.

Christian, Elizabeth Barfoot, ed. Rock Brands: Selling Sound in a Media Saturated Culture. Lexington Books, 2011.

Jones, Steve. Brand Like a Rock Star: Lessons from Rock “N” Roll to Make Your Business Rich & Famous. Austin, TX: Greenleaf Book Group LLC, 2012.

Lieb, Kristin J. Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars. New York, N.Y.: Routledge, 2013.

Lusensky, Jakob. Sounds like Branding: Using the Power of Music to Turn Customers into Fans. London: Bloomsbury, 2010.

Riches, Tanya, and Wagner, Tom. “The Evolution of Hillsong Music: From Australian Pentecostal Congregation into Global Brand.” The Australian Journal of Communication 39, no. 1 (2012): 17–36.

Taylor, Timothy. The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture. University of Chicago Press, 2012.

Wagner, Tom. “Music, Branding and the Hegemonic Prosumption of Values of an Evangelical Growth Church.” In Religion in Times of Crisis, 11–32. Religion and the Social Order 24. Leiden, NL: Brill, 2014.

Wagner, Tom. “Branding, Music, and Religion: Standardization and Adaptation in the Experience of the ‘Hillsong Sound.’” In Religion as Brands: New Perspectives on the Marketization of Religion and Spirituality. Eds. Jean- Claude Usunier and Jörg Stolz, 59–73. Farnham, Surrey. England; Burlington, VT: Ashgate, 2014.

Wagner, Tom. “Hearing the ‘Hillsong Sound’: Music, Marketing, Meaning, and Branded Spiritual Experience at a Transnational Megachurch.” PhD, Royal Holloway University of London, 2014.